Magento is fast becoming an industry leader in open source ecommerce. Its native ability to administer multiple stores from a common backend and powerful built in features makes it a popular choice for medium and large scale businesses. However, the gain in power comes at a substantial price: performance. Magento’s complexity requires a great deal … Read more
Reasons for website redesign range from “Our current website is keeping us from achieving our business goals” to “Hey, why do we still have a spinning globe on this website? Is it 1999?” and everything in between. Regardless of the motivation for a site redesign, we at Watermelon Web Works bring twelve years of experience … Read more
How to Achieve PCI Compliance for Your Ecommerce Website The convenience of Ecommerce for both buyers and sellers is undeniable. However, the transmission of credit card data over the Internet introduces significant risks. To counteract these risks and protect against fraud, the Payment Card Industry Data Security Standards (PCI-DSS) have been established. All Ecommerce sites … Read more
Structured data is a new tool for the search engine optimization web developer, and something that you absolutely need to be using in order to keep your site at the top of search engine results. There are three main kinds of structured data available for use: microdata, microformats, and RDFa. Since microdata is the structured … Read more
Just like anything else you spend money on for you business, a good website is an investment, and one that should ultimately pay for itself. At Watermelon, we are acutely aware of this, and have been working with new and existing clients to maximize the return on their investment for 12 years. When I make … Read more
Images are surprisingly important to your visitors and to their experience while visiting your website. Images are a human element that allows us to relate to the content. They are the aesthetic crux of any website. Images are powerful design elements which bring color and style to the page while visually informing visitors about the … Read more
We most often develop websites to be easily updated by our non-technical clients. For example, an e-commerce store needs to be managed frequently to process orders and interact efficiently with customers. A website should be a tool to get a job done, and not a burden between you and getting this job done, and certainly … Read more
A state-of-the-art website equipped with cutting-edge SEO and functionality can be rendered useless if it falls victim to hackers. Such breaches not only create operational headaches but can also cause irreversible damage to your business’s reputation. This is particularly critical for ecommerce platforms, where a security compromise can result in losing customers permanently. Proactive Security … Read more
Many sites start off small and slowly expand over time, adding more items to the navigation, adding drop-downs, sub-pages, and more. This will often lead to a site structure and navigation that has grown naturally instead of being constructed deliberately. Sort of like when you neglect a garden and it becomes overgrown with weeds. Spending … Read more
WordPress is the most popular content management system in the world, and that means that there is a universe (more than 26,000 of them) of plugins developed for the platform. Here are five that we recommend to our clients and use often. Events Manager Events Manager is a full featured solution for managing events and … Read more