If you’re planning a website redesign, there’s a decent chance AI is somewhere in the back of your mind. Maybe you don’t know exactly what it should do. Most of our clients and friends are somewhere between: “Hmm, I know that I should be using AI in my website redesign, but I’m just not sure … Read more
Ever feel like your website is speaking a different language than your audience? If your conversion rates are tanking despite a solid business model, the problem might not be your service or product. It’s probably your website. Industry-specific web design might just be the unsung hero you’re overlooking. Why One-Size-Fits-All Doesn’t Fit Anyone Let’s get … Read more
Redesigning a business website can feel like walking a tightrope. You want to improve the user experience and update the aesthetics, but not at the cost of your hard-earned SEO rankings. Here at Watermelon, we understand the intricacies involved. Let’s look at how you can effectively redesign your website without sacrificing your search visibility. Understand … Read more
Everyone loves the “new car smell” of a website redesign. It’s fun to pick colors, fonts, and layouts. But if you start designing before you audit your current site, you are just painting over cracks. We see it all the time: a beautiful new site launches, and traffic immediately tanks because no one checked the … Read more
For years, page builders like Elementor, Divi, and Beaver Builder have been the go-to tools for creating WordPress websites. They offer drag-and-drop functionality and a range of design options, making them attractive to non-developers and agencies alike. However, as WordPress evolves, it has become increasingly clear that relying on page builders is not the best … Read more
The most common problem with many WordPress themes is that they are designed as throw away code. They consist of a couple cute looking templates that are tailored for one specific purpose. Once the design of that template goes out of style, the developer stops supporting the theme and you are forced to move to … Read more
The impact of artificial intelligence (AI) on various industries is undeniable, and the realm of web development is no exception. As we delve deeper into the possibilities, it’s evident that AI is poised to revolutionize the way we approach building and managing websites. Incorporating AI into content creation is increasingly common, with tools like ChatGPT … Read more
Considering creating a new WordPress website or hiring a website development team to create a personalized site for you? Whichever route you choose here are some things to consider: Purpose and Goals It’s important to clearly define the purpose of the website and establish specific goals. Whether it’s to sell products via e-commerce, provide information, … Read more
Having a homepage slider, sometimes called a slideshow or a carousel, was considered a “must have” for all “modern” websites in 2010’s. Catchy images, call to action buttons on each slide, fancy animation. Styles, fashion, and needs change. The big sliders are officially considered outdated. Here are the reasons why: To learn more, read our … Read more
In the role of a Project Manager specializing in WordPress website development you are entrusted with multiple responsibilities that span the project’s lifecycle. This includes contract negotiations, scoping, time management, resource allocation, effective communication, and client management. It is important to recognize that certain principles are vital for ensuring the success of any WordPress development … Read more