Our SEO Reports Look Good. Why Aren’t We Getting Leads?

October 16, 2026 by Paul

Man reviewing a Google Search Console performance report at a cluttered desk

What I look for after 20+ years in the business when rankings and traffic are improving, but the business isn’t feeling it—and where AEO and AI can help. There’s a particular kind of SEO report that makes me want to pull up a chair and ask a few more questions. Traffic is up, rankings have … Read more

How to Measure the ROI of SEO Digital Marketing for Your Business

April 27, 2026 by Paul

If you’re investing in SEO digital marketing, you want to know it’s worth every penny. But how do you measure the return on investment? It’s not just about seeing your website on the first page of Google. It’s about understanding how those rankings translate into tangible business results. Start with the Right Metrics Before diving … Read more