WordPress Development

Zapier vs. a Custom API for WordPress CRM Integrations: When You’ve Outgrown No-Code Automation

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Zapier vs. a Custom API for WordPress CRM Integrations: Some Signs You’ve Outgrown No-Code Automation

A prospect fills out a form on your WordPress site. They see the cheerful little “Thank you!” message. Marketing records a conversion. Everyone goes home believing that a lead now exists in Salesforce or HubSpot. Except it doesn’t. The website successfully handed the submission to Zapier, so its part of the transaction looked complete. But … Read more

Unexpected Legal Risk for Website Owners: CIPA Demand Letters Are Targeting WordPress and Other Business Websites

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CIPA Privacy Legal Risk WordPress

You are running a business website, keeping it maintained, optimized, and secure. Then, seemingly out of nowhere, a demand letter from a law firm arrives accusing your company of violating the California Invasion of Privacy Act, or CIPA. For many website owners, this is confusing and intimidating. The site was not hacked. Nothing obvious changed. … Read more