A prospect fills out a form on your WordPress site. They see the cheerful little “Thank you!” message. Marketing records a conversion. Everyone goes home believing that a lead now exists in Salesforce or HubSpot. Except it doesn’t. The website successfully handed the submission to Zapier, so its part of the transaction looked complete. But … Read more
A client sent me a PageSpeed Insights report recently. Their WordPress site was failing its Core Web Vitals assessment, Google was complaining about server response time, and the score had become a bit of an obsession. They had compressed the images, installed a speed plugin and worked through (some of) Google’s recommendations. Some changes improved … Read more
You are running a business website, keeping it maintained, optimized, and secure. Then, seemingly out of nowhere, a demand letter from a law firm arrives accusing your company of violating the California Invasion of Privacy Act, or CIPA. For many website owners, this is confusing and intimidating. The site was not hacked. Nothing obvious changed. … Read more
How to Improve Product Descriptions at Scale Without Google Penalties If you run an e-commerce store with 500, 1,000, or 5,000+ products, SEO gets messy fast. At that size, product content tends to look like this: Same manufacturer descriptions everyone else is using. Thin product pages with just a title, price, and image. Placeholder copy … Read more
If you maintain Elementor sites, you have probably seen this one. The site was fine yesterday. The homepage looked normal. The buttons were buttoning. The spacing was spacing. Everyone went home happy. Then the client emails: “The website looks weird.” You open it and there it is: a once-polished Elementor layout now showing up as … Read more
WordPress maintenance gets talked about like it is a small technical chore. Run the updates. Check the backups. Make sure the site is still online. Done. That version of maintenance is fine if your website does not matter very much. But if your website is important to your business — i.e., it brings in leads, … Read more
WordPress maintenance is easy to underestimate when everything seems fine. The site loads. The forms appear to work. The plugins are mostly updated. Nothing is obviously on fire. But the expensive WordPress problems rarely start as obvious emergencies. They usually start as small gaps: an outdated plugin, a broken form notification, an untested backup, a … Read more
Most business websites have some version of a contact form. Someone fills out their name, email address, phone number, and a short message. Then the form submission lands in somebody’s inbox, where a real human being has to figure out what the person wants, how urgent it is, whether it’s a good fit, who should … Read more
If you’re planning a website redesign, there’s a decent chance AI is somewhere in the back of your mind. Maybe you don’t know exactly what it should do. Most of our clients and friends are somewhere between: “Hmm, I know that I should be using AI in my website redesign, but I’m just not sure … Read more
We recently got a call from a new client who was crazy with worry about Yandex links showing up in the footer of their site. Their web developers had told them the site was clean and that it was a browser glitch or a virus on their computer. Maybe it was only showing up for … Read more
