Over the past few months, tons of search engine rankings have been shifting around significantly. Older sites that have ranked for a while are losing the top spots, and a lot of newcomers are showing up higher than one would expect. All of this is related to Google’s latest “Medic” update, one of the largest … Read more
The security of personally identifiable information (PII) is an important and often overlooked consideration when gathering customer data through a web-based form. Understanding and managing personally identifiable information is getting a lot more focus in light of the recent GDPR laws coming into effect. PII is defined as: “Any information that permits the identity of … Read more
Website colors shouldn’t be chosen lightly. They need represent your brand, complement your site content, and evoke the right feelings in your visitors. We’re not saying that choosing the right color scheme for you will make or break your small business, but it can certainly have an effect. Say you were looking for some solar … Read more
A/B Testing is a digital marketing tactic that can help improve almost any aspect of your site. Whether you want to increase your conversion rate, keep users on your site for longer, or get visitors to view more pages on your website, A/B testing (also known as split testing) can help you achieve that goal. … Read more
I recently received a frantic email from a friend stating that his WordPress blog had been hacked. I looked at the site, and sure enough it was full of rather unsavory content, the sort of which you’ll find in the darkest corners of your Spam folder. I was able to remove all the unwanted content … Read more
I’m a relatively new addition to the Watermelon Web Works team, and when they asked me to create blogging content, I was a bit under prepared. I’d never published content for a high end development company before! But I realized it was time to put my expertise down on paper (so to speak), and translate … Read more
Keeping your WordPress website up to date is important for the security of your system, the compatibility of your software, and accessibility of your visitors. The benefits of an up to date website are numerous. A modern website with up to date software is less likely to experience hacking or spam. Older software is at … Read more