Structured data is a new tool for the search engine optimization web developer, and something that you absolutely need to be using in order to keep your site at the top of search engine results. There are three main kinds of structured data available for use: microdata, microformats, and RDFa. To learn more, read our … Read more
Just like anything else you spend money on for you business, a good website is an investment, and one that should ultimately pay for itself. At Watermelon, we are acutely aware of this, and have been working with new and existing clients to maximize the return on their investment for 12 years. When I make … Read more
Images are surprisingly important to your visitors and to their experience while visiting your website. Images are a human element that allows us to relate to the content. They are the aesthetic crux of any website. Images are powerful design elements which bring color and style to the page while visually informing visitors about the … Read more
We most often develop websites to be easily updated by our non-technical clients. For example, an e-commerce store needs to be managed frequently to process orders and interact efficiently with customers. A website should be a tool to get a job done, and not a burden between you and getting this job done, and certainly … Read more
A state-of-the-art website equipped with cutting-edge SEO and functionality can be rendered useless if it falls victim to hackers. Such breaches not only create operational headaches but can also cause irreversible damage to your business’s reputation. This is particularly critical for ecommerce platforms, where a security compromise can result in losing customers permanently. Proactive Security … Read more
Many sites start off small and slowly expand over time, adding more items to the navigation, adding drop-downs, sub-pages, and more. This will often lead to a site structure and navigation that has grown naturally instead of being constructed deliberately. Sort of like when you neglect a garden and it becomes overgrown with weeds. Spending … Read more
WordPress is the most popular content management system on the planet. That means that there is a whole ecosystem (more than 26,000 of them) of plugins developed for the platform. Here are five that we recommend to our clients and use often. Events Manager Events Manager is a full-featured solution for managing events and locations, … Read more
With the rise of smartphones, mobile devices account for 15% of all internet traffic. There are many ways to go online, like desktops, smartphones, laptops, and iPads. All of these devices have different screen sizes, which need to be considered when designing a website. World Wide Web Consortium (W3C) standards conformity is the #1 consideration … Read more
Websites for nonprofits have some requirements that are similar to all other websites and some requirements that are unique. Some of the similar requirements are: These are just some of the basics to improve your nonprofit website. We are passionate about nonprofit web design and we have lots of tools to help make your budget … Read more
Conversion rates. If you are a seasoned ecommerce entrepreneur, you know them well. On an e-commerce site, in its simplest form, conversion rate means “how often do people buy from your store instead of just visiting it”. This list will give you one or two (or eleven) ways to increase your e-commerce conversion rate: To … Read more
