You’ve got a great product, a solid business model, and your website is up and running, and yet… the sales aren’t coming in. What gives? In this article we take a look at some of the most common issues that can torpedo your e-commerce site. 1) No clear focus for your store: Can you describe … Read more
Keyword optimization is an important aspect of SEO. Knowing which terms to target and how to target them is a fundamental part of any content strategy. This post is going to break down the basics behind finding and utilizing specific search terms in your site content to boost your search engine rankings. Finding Keywords Whether … Read more
Your website or e-commerce catalog has a lot of data. But your search engine results may suffer from being yet another link in a sea of competitor links. Elevating your results to stand out in the crowd is a great way to drive more business, and rich snippets can help your results shine. Website designers … Read more
Note: Our original Magento vs WooCommerce post was written July 2014. Since then we have developed and maintained numerous WooCommerce and Magento sites. The following is an updated version of the original post with almost 2 additional years of experience under our belts. Magento vs WooCommerce? For many small business owners the most important decision … Read more
Mossack Fonseca is a law firm based in Panama. It became infamous for being at the center of the data breach dubbed “the Panama Papers”. The Panama Papers is a truly massive breach – a reported 2.6 Terabytes. To put that in perspective, the recent Sony data breach was 230Gb, just 10% of the Panama … Read more
A contact form is an important part of any site for allowing users to submit questions and feedback to site owners. For WordPress sites, creating contact forms is simple with the Contact Form 7 plugin. Contact Form 7 is the most widely used and best supported plugin for creating contact forms in WordPress, and it’s … Read more
MailChimp, one of the most popular and reliable email service providers, offers versatility and a wide range of useful features while still being fun and easy to use. Often, our clients here at Watermelon Web Works want to increase their market reach along with maintaining a consistent web presence. With MailChimp, it is easy to not … Read more
Google is often the ‘bar’ set for how well a website is doing. Top search results for a given search term are highly valued and sought after by website owners. Higher visibility means greater search traffic to your website, and in turn, more conversions and sales (if you are an ecommerce vendor.) And while most … Read more
The Payment Card Industry Data Security Standard (PCI-DSS) is a set of standards that is required for any business (of any size) which accepts credit cards. It was created by Visa, Mastercard, AMEX, Discover and JCB (as a group) to reduce credit card fraud and increase controls around credit card data. If your company accepts … Read more
WordPress is renowned for its almost limitless ability to add features through plugins. With a plugin repository growing daily, it is tempting to add a massive amount of bells and whistles to your site. Custom themes, Search Engine Optimization (SEO), fancy menus, events management, and state of the art Ecommerce are all available with just … Read more