By now everybody knows that their WordPress website needs maintenance. Like almost everything associated with tech, websites and their components are constantly changing, being modified and upgraded to fit the latest trends and technological advances. Having regular WordPress maintenance on your site is important for all the obvious reasons: core updates, plugin updates, error log verification, W3C validation and monitoring Google Webmaster Tools and Google Analytics. However what most people don’t realize is that when it comes to maintenance, the devil is in the details.
Do you REALLY know your site?
Most likely you have no idea. And that’s ok. Really, it is. You have a business to run and the time it would take for you to become intimately acquainted with all these elements is hard to find. You’re already not sleeping enough as it is.
However…
WordPress maintenance is key to your long term success
Someone needs to know your site inside and out and here is why – there are lots of minuscule issues/errors/bugs than can come up that are almost invisible to the naked eye – unless someone with intimate knowledge of the site notices them.
The above is just one instance of the kind of small detail issue with potentially big negative outcomes that we run across every week when working on our client’s WordPress sites. There are countless other such examples, including multitudes of plugins removed from the WordPress repository every week, and the recent vulnerabilities discovered in the WordPress core version 4.9.6. The main point here is you need someone to be on it, not just going through the motions and doing the bare minimum on your site but someone who has overall intimate knowledge of YOUR site’s details and could catch issues like these almost immediately.
If you have any questions about your WordPress site and whether your current maintenance procedure is sufficient, feel free to contact us! We are always happy to take a look at what you’re working with and give you some recommendations to ensure you are being well taken care of.