Google Analytics is one of the most popular Analytics platforms out there, allowing site owners to monitor traffic to their website. It lets you see how many visitors you’re receiving, where they’re coming from, and what pages they are looking at. It’s an indispensable tool for figuring out how users are interacting with your website.
If you are one of the 80 million small businesses that have a Facebook page, you may question whether it is worth creating your own WordPress site. After all, Facebook is the third most visited website in the world with over 2 billion active users and doesn’t require any technical knowledge whatsoever to use. Why would someone bother with the expense and effort to create a standalone website? There are many reasons to do so, and relying on Facebook alone is a losing proposition.
Web design is a constantly changing field. What looks sleek and modern today can appear dated in a few years time. When you notice that your website is starting to look a little old-fashioned, it’s only natural to start planning a redesign.
Over the past few months, tons of search engine rankings have been shifting around significantly. Older sites that have ranked for a while are losing the top spots, and a lot of newcomers are showing up higher than one would expect. All of this is related to Google’s latest “Medic” update, one of the largest … Read more
Welcome to Part 2 in Watermelon’s Local SEO Website Planning Guide. If you’ve already read Part 1, then you know: You need a website to market effectively in 2018. Luckily, WordPress makes this easy. A business with multiple locations is better off setting up location pages on a single website than creating an individual site … Read more
By now everybody knows that their WordPress website needs maintenance. Like almost everything associated with tech, websites and their components are constantly changing, being modified and upgraded to fit the latest trends and technological advances. Having regular WordPress maintenance on your site is important for all the obvious reasons: core updates, plugin updates, error log … Read more
If you own a brick-and-mortar business and you haven’t been marketing online, you’re way behind the curve. Between the various online mapping and direction tools, local search results, and social media pages, there is a huge opportunity for you to use the internet to bring more customers through your door. However, it’s not always easy … Read more
In this day and age, quite literally everyone and their grandmother is on social media, including businesses like yours. Having an active social media presence is almost as important as having a website and a lot of consumers will question your legitimacy if that is not the case. Social media marketing can be a great … Read more
If you are a Magento or WordPress website owner you have undoubtedly heard about CDNs (Content Delivery Networks) as an essential ingredient in your site’s load speed and overall performance. However, you probably were too focused on creating content and running your web business to pay much attention to what may seem to be yet … Read more
It can be challenging for a non-technical website owner to envision just what a WordPress maintenance plan is good for. After all, website budget is a precious resource, and isn’t the most-used website management system on the planet easy enough for anyone to manage and update? Well, yes and no. If things go well, WordPress … Read more