Small- to medium-sized businesses typically need to strike a balance between investing in growth and not wasting money on unnecessary expenditures, and one of the single biggest mistakes they can make is assuming search engine optimization (SEO) falls into the latter category.
With the new year comes the opportunity for a renewed and better you. So too is the opportunity for a new and better WordPress website. Use the following as a checklist for the new year (or anytime) to ensure your website is in tip-top shape.
If you are one of the 80 million small businesses that have a Facebook page, you may question whether it is worth creating your own WordPress site. After all, Facebook is the third most visited website in the world with over 2 billion active users and doesn’t require any technical knowledge whatsoever to use. Why would someone bother with the expense and effort to create a standalone website? There are many reasons to do so, and relying on Facebook alone is a losing proposition.
There’s no way around it, we are visual creatures. That means an image on your WordPress site can communicate a thousand times more effectively in a moment than a paragraph of text. And we’re assuming that the viewer even took the time to read that paragraph. Why do we love images so much? Why do … Read more
In this day and age, quite literally everyone and their grandmother is on social media, including businesses like yours. Having an active social media presence is almost as important as having a website and a lot of consumers will question your legitimacy if that is not the case. Social media marketing can be a great … Read more