I’m a relatively new addition to the Watermelon Web Works team, and when they asked me to create blogging content, I was a bit under prepared. I’d never published content for a high end development company before! But I realized it was time to put my expertise down on paper (so to speak), and translate … Read more
It’s no secret that the setup for your website determines how easily people can find it online; in fact, it’s the core concept of Search Engine Optimization (SEO). What is less commonly known is that a huge part of getting more traction on your website happens before anyone, from visitors to Google’s indexing bots, even … Read more
Obtaining contact info is a common reason for visiting a website. By evaluating the needs of your visitors, you can strategically present your contact information for the benefit of people and search engines. Know your visitors and the type of contact information they commonly desire. The hours of operation are important for a local restaurant, … Read more
Maximizing your WordPress or Magento store’s performance involves more than just attractive web design and a robust product catalog. Implementing strategic SEO enhancements on your WordPress platform can significantly boost your site’s visibility, drive more traffic, and increase sales. Here’s how you can optimize your eCommerce site using proven WordPress SEO strategies. Optimize Your Product … Read more
The Search Engine Said What? For anyone touching a website on a regular basis, whether it be blogging, updating a product, or changing a picture on the home page, there eventually comes a time when someone says, “SEO” and you realize that you need to know a thing or two about this popular acronym for … Read more
Search engine rankings are difficult to change. And the search engine big daddies (read: Google, Bing, and Yahoo) want to keep it this way. Relevant search placement is a figurative holy grail in the world of web visibility. Why do they make it so hard to advance up the ranks? Well they don’t. Not exactly. … Read more
Search engine optimization can be so tricky. If you’re trying to educate yourself, you will read lots of different things from different people. That’s why we share only SEO knowledge that we’ve gained through direct experience. Enhancing your website’s performance with a landing page falls into that category of search engine optimization. Instead of a … Read more
There’s an online marketing joke, “A SEO writer walks into a bar, bars, pub, public house, drinks, beer, wine, liquor…” Fortunately, those days are almost over. Google is constantly trying to improve their search results with updates to their search algorithm. With each change, online marketers are forced to adapt their tactics. There are two … Read more
No matter what your business, having a blog on your website and actively blogging is one of the best things you can do for Search Engine Optimization (SEO) and to help build your brand. We love the flexibility and ease of implementation that WordPress offers as a blogging platform (did you know that you can … Read more
Structured data is a new tool for the search engine optimization web developer, and something that you absolutely need to be using in order to keep your site at the top of search engine results. There are three main kinds of structured data available for use: microdata, microformats, and RDFa. To learn more, read our … Read more