Over the past few months, tons of search engine rankings have been shifting around significantly. Older sites that have ranked for a while are losing the top spots, and a lot of newcomers are showing up higher than one would expect. All of this is related to Google’s latest “Medic” update, one of the largest … Read more
Welcome to Part 2 in Watermelon’s Local SEO Website Planning Guide. If you’ve already read Part 1, then you know: You need a website to market effectively in 2018. Luckily, WordPress makes this easy. A business with multiple locations is better off setting up location pages on a single website than creating an individual site … Read more
By now everybody knows that their WordPress website needs maintenance. Like almost everything associated with tech, websites and their components are constantly changing, being modified and upgraded to fit the latest trends and technological advances. Having regular WordPress maintenance on your site is important for all the obvious reasons: core updates, plugin updates, error log … Read more
If you own a brick-and-mortar business and you haven’t been marketing online, you’re way behind the curve. Between the various online mapping and direction tools, local search results, and social media pages, there is a huge opportunity for you to use the internet to bring more customers through your door. However, it’s not always easy … Read more
In this day and age, quite literally everyone and their grandmother is on social media, including businesses like yours. Having an active social media presence is almost as important as having a website and a lot of consumers will question your legitimacy if that is not the case. Social media marketing can be a great … Read more
If you are a Magento or WordPress website owner you have undoubtedly heard about CDNs (Content Delivery Networks) as an essential ingredient in your site’s load speed and overall performance. However, you probably were too focused on creating content and running your web business to pay much attention to what may seem to be yet … Read more
When it comes to your WordPress blog, regularly posting high quality SEO content plays an important role in ranking and popularity. But is there a more specific guideline on how often you should update your blog for optimal results? I’ve tracked down some data on the connection between posting frequency and web traffic that can … Read more
Search engine optimization is, putting it mildly, complicated. There are countless different factors that Google, Bing, and others take into account to determine which website or page to serve up for any given keyword, including your location, how quickly your page loads, and how the sites are coded. That being the case, one of the … Read more
There is no better way to promote your products or services to potential customers than with engaging video content. Conversely, there is no better way to frustrate and send that potential customer elsewhere than to present them with a broken or buffering video, or simply a very slow loading website due to video content. So … Read more