Joel HatmakerYour website or e-commerce catalog has a lot of data. But your search engine results may suffer from being yet another link in a sea of competitor links. Elevating your results to stand out in the crowd is a great way to drive more business, and rich snippets can help your results shine. Website designers … Read more
Google is often the ‘bar’ set for how well a website is doing. Top search results for a given search term are highly valued and sought after by website owners. Higher visibility means greater search traffic to your website, and in turn, more conversions and sales (if you are an ecommerce vendor.) And while most … Read more
Advanced Custom Fields is my go to WordPress plugin for WordPress customization. There are quite a few plugins that can help you develop custom content for WordPress, but in my opinion this plugin stands far ahead of the pack. It is feature rich, the UI is beautiful, it is stable and easy to work with, … Read more
Getting a large amount of content, data, images and files into WordPress can prove time consuming to say the least. Often people do it manually, carefully setting up each post and page, copy and pasting each bit of content into its new location, and then painstakingly uploading all of the media the pages require. This is … Read more
While we here at Watermelon love working with a variety of Content Management Systems including WordPress for specialized e-commerce solutions, we often want to offer clients the choice of Magento for sites that require a more robust and complex e-commerce configuration. There are many reasons why Magento is a clear leader in the field for … Read more
I’m a relatively new addition to the Watermelon Web Works team, and when they asked me to create blogging content, I was a bit under prepared. I’d never published content for a high end development company before! But I realized it was time to put my expertise down on paper (so to speak), and translate … Read more
Maximizing your WordPress or Magento store’s performance involves more than just attractive web design and a robust product catalog. Implementing strategic SEO enhancements on your WordPress platform can significantly boost your site’s visibility, drive more traffic, and increase sales. Here’s how you can optimize your eCommerce site using proven WordPress SEO strategies. Optimize Your Product … Read more
Search engine rankings are difficult to change. And the search engine big daddies (read: Google, Bing, and Yahoo) want to keep it this way. Relevant search placement is a figurative holy grail in the world of web visibility. Why do they make it so hard to advance up the ranks? Well they don’t. Not exactly. … Read more