A conversion is when a person visiting an online store takes a specific action that the store owner wants. After all, what’s the point of having an online store if it doesn’t help accomplish the store owner’s goals? Optimizing conversions is clearly necessary for any e-commerce business, but with countless strategies to choose from, how … Read more
Your website is more than a digital storefront; it’s a critical part of your business’s success. For revenue-generating websites, ongoing WordPress maintenance is vital. Without it, you’re risking performance issues, security vulnerabilities, and declining SEO rankings, all of which impact your bottom line. At Watermelon Web Works, we treat WordPress maintenance as an investment that … Read more
Boost Your Online Store’s Visibility and Drive More Sales with These Proven SEO Strategies In the competitive world of e-commerce, simply having a WooCommerce store isn’t enough. To stand out and reach your target audience, you need to optimize your store for search engines. SEO (Search Engine Optimization) is crucial for driving organic traffic, increasing … Read more
A Brief Guide for WordPress Users An important part of making a WordPress site fast is a Content Delivery Network (CDN). A CDN is a system of distributed servers that delivers web content to users based on their geographic location. So instead of accessing media directly from your web server, a user in Georgia might … Read more
Is Poor WordPress Optimization Biting into Your Profit Margin? WordPress is a versatile platform. It powers over 40% of all websites on the globe! However, if it’s not optimized correctly, it can lead to excessive hosting costs and slow load times. Not only does this frustrate users and search engines, but it also enriches your … Read more
In the world of web servers, three names dominate the conversation: LiteSpeed, Apache, and Nginx. If you’ve been diving into the world of WordPress speed optimization, you’ve likely heard that LiteSpeed is the way to go. But is LiteSpeed really the best option? To answer this, let’s compare LiteSpeed with the two other major players—Apache … Read more
If you are experiencing any website technical issue with your WordPress site, you are probably already frustrated. We do not want to compound your frustration by having a long, unfruitful, back and forth conversation with the support team. Believe it or not, the support team can be equally frustrated if they are not receiving sufficient … Read more
Are you a new client collaborating with a tech company that uses Asana to track tasks and manage projects? Feeling frazzled by the need to learn another software tool? Don’t worry—this simplified step-by-step guide will help you leverage Asana effectively. As a client, using Asana can help streamline communication, provide transparency on the progress of … Read more
In the vast landscape of website builders, WordPress stands out as the undisputed choice for small business owners looking to establish and grow their online presence. While platforms like Squarespace and Wix offer user-friendly interfaces and quick setups, WordPress proves its superiority across several critical factors. Flexibility and Customization WordPress, as an open-source platform, offers … Read more
What is an HTML heading? Let’s start with the basics. A web page is written in a markup language and one of the most basic markup elements is a hierarchy of headings. The top heading being H1 followed by H2, H3 and all the way down. The headings are used to create a page structure, … Read more