How do Google and other search engines rank my website?

Google is often the ‘bar’ set for how well a website is doing. Top search results for a given search term are highly valued and sought after by website owners. Higher visibility means greater search traffic to your website, and in turn, more conversions and sales (if you are an ecommerce vendor.) And while most … Read more

How Advanced Custom Fields can take your WordPress Custom Content to the Next Level

Advanced Custom Fields is my go to WordPress plugin for WordPress customization. There are quite a few plugins that can help you develop custom content for WordPress, but in my opinion this plugin stands far ahead of the pack. It is feature rich, the UI is beautiful, it is stable and easy to work with, … Read more

How to Ensure Your New Magento Site is SEO Ready

While we here at Watermelon love working with a variety of Content Management Systems including WordPress for specialized e-commerce solutions, we often want to offer clients the choice of Magento for sites that require a more robust and complex e-commerce configuration. There are many reasons why Magento is a clear leader in the field for … Read more

Building a Better Blog Post – Engage your Readers and Nurture your SEO

I’m a relatively new addition to the Watermelon Web Works team, and when they asked me to create blogging content, I was a bit under prepared. I’d never published content for a high end development company before! But I realized it was time to put my expertise down on paper (so to speak), and translate … Read more

WordPress SEO Improvements to Get More from your eCommerce Site

SEO can be a complex, lengthy process. Thankfully, there are some quick and easy SEO techniques that are so simple they should never be overlooked. With some easy to implement updates to WordPress you can dramatically improve your prospects for more traffic, more purchases, more engagement with your customers, and keep them coming back. Spending … Read more