Clint SManaging an ecommerce shop requires staying current on a variety of topics. Sometimes it can be overwhelming to stay up to date on orders, stock, questions, comments, security, and content management. With the help of useful tools built for your ecommerce system, you can setup your website to make important data more accessible. With some … Read more
One of the most important things a business can do to improve is listen to customer feedback. Instead of waiting for the occasional compliment or customer complaint, you can be pro-active and add more communication channels to facilitate feedback. Here are five of our favorite ways that customers can get in touch online. 1) Forums … Read more
When I perform a Google Search for “Google Analytics”, I see that there are over 101,000,000 results. That’s nearly twice as many results for the term “apple pie” at 44,300,000! From this metrics-based observation, we can conclude that “Google Analytics” is an extremely active topic on the internet and if you’re reading this blog, you probably should … Read more
Search engine optimization can be so tricky. If you’re trying to educate yourself, you will read lots of different things from different people. That’s why we share only SEO knowledge that we’ve gained through direct experience. Enhancing your website’s performance with a landing page falls into that category of search engine optimization. Instead of a … Read more
Note: this post has a more recent incarnation complete with our learning and new adventures with Magento vs. WooCommerce Magento vs WooCommerce? For many, the first important decision when building an e-commerce site is determining which platform to use. There are numerous platforms and services available, but from our experience (and we have a lot … Read more
There’s an online marketing joke, “A SEO writer walks into a bar, bars, pub, public house, drinks, beer, wine, liquor…” Fortunately, those days are almost over. Google is constantly trying to improve their search results with updates to their search algorithm. With each change, online marketers are forced to adapt their tactics. There are two … Read more
In today’s digital landscape, website security has become a paramount concern for businesses and individuals alike. With WordPress powering over 40% of all websites globally, ensuring the security of your WordPress site is more critical than ever. High-profile security breaches like Heartbleed and various Zero-Day vulnerabilities serve as stark reminders of the potential risks lurking … Read more
Question: We have a small membership that uses our website regularly. They currently pay us by sending in a check or credit card annually, and we process those payments as part of the membership. We have content that we’d like to make available to members only, and we see some possibilities for different levels of … Read more
Magento is fast becoming an industry leader in open source ecommerce. Its native ability to administer multiple stores from a common backend and powerful built in features makes it a popular choice for medium and large scale businesses. However, the gain in power comes at a substantial price: performance. Magento’s complexity requires a great deal … Read more
How to Achieve PCI Compliance for Your Ecommerce Website The convenience of Ecommerce for both buyers and sellers is undeniable. However, the transmission of credit card data over the Internet introduces significant risks. To counteract these risks and protect against fraud, the Payment Card Industry Data Security Standards (PCI-DSS) have been established. All Ecommerce sites … Read more