Magento: the Importance of Lean Development Practices

Here at Watermelon, we regularly work with Magento (or WordPress) projects starting from the ground up by estimating project costs, implementing Content Management System (CMS) solutions, creating and deploying site designs, and working with product, customer, order, and content data for a variety of eCommerce, membership-driven and boutique web sites. Magento and WooCommerce are favorites … Read more

Increase Your Newsletter Subscriptions with a Free Download

It seems like every site these days prompts you to sign up for an email newsletter. And it’s no surprise; a newsletter is a great way for you to communicate with your visitors and let them know the latest news, upcoming events, and new offers and promotions. But with so many opportunies online to sign … Read more

Typography and Web Design

Often overlooked for its more exciting design counterparts, typography plays an integral part in creating the tone and overall experience of any successful website. As Oliver Reichenstein so astutely put it, “Web Design is 95% Typography”. So we better pay attention to how to do it well. The Basics Typography is the art and science … Read more

How To Choose a Web Developer? Part 3: What Makes a Company Different and Ongoing Support

In our first blog post about choosing a web developer, we highlighted the importance of communication and experience. In our last blog post about choosing a web developer, we covered the importance of working with a company that has high technical proficiency and business acumen. In this blog post we will look at what differentiates … Read more

Unmasking the Weaknesses: Why Your Password Might Be Failing You

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As the digital landscape evolves, so does the sophistication of cyber threats, especially during peak times like the holiday season when e-commerce activity surges. One of the most common yet underestimated threats is weak passwords, which can serve as easy gateways for hackers into your WordPress site. The Challenge of Creating Strong Passwords Creating a … Read more

What is Web Accessibility?

In the last several years, the internet has become a staple of human life. It is virtually unheard of for an individual not to go online. However, while the majority of internet users are perfectly capable of looking at a screen and interacting with a phone or a keyboard, there are others whose disabilities prevent … Read more

Expand your WordPress E-commerce Marketplace in WooCommerce with WCMP

WooCommerce is the de facto standard in getting an eCommerce setup quickly with a WordPress environment. Like all eCommerce solutions, it does have it’s own learning curve, and for very specific customizations you will need a web developer to assist you with some heavy lifting. That’s why it is always impressive when a plugin comes … Read more

Designing Smart Mobile Navigation with WordPress (or any platform)

In April of 2015, Google made a huge decision to boost rankings for mobile friendly web sites. This meant that web designers and developers everywhere had even more pressure to adopt mobile friendly design practices, so that their web site deployments would meet this requirement and thus improve their clients’ web presence. Watermelon Web Works … Read more