A conversion is when a person visiting an online store takes a specific action that the store owner wants. After all, what’s the point of having an online store if it doesn’t help accomplish the store owner’s goals? Optimizing conversions is clearly necessary for any e-commerce business, but with countless strategies to choose from, how … Read more
Considering creating a new WordPress website or hiring a website development team to create a personalized site for you? Whichever route you choose here are some things to consider: Purpose and Goals It’s important to clearly define the purpose of the website and establish specific goals. Whether it’s to sell products via e-commerce, provide information, … Read more
It’s no secret that websites are a favorite target for hackers. The ability to compromise a site through a plugin, unpatched security hole, contact form or a thousand other ways can open the door to a veritable online crime spree. It’s also an unfortunate fact that WordPress sites are a favorite target for hackers. While … Read more
When you hear the word “blogging,” it might take you back to the early days of the internet, where companies like AOL and Netscape were giving everyday users their first taste of the net. In many ways, blogging was social media before social media; ordinary people writing about their lives and interests and putting it … Read more
Magento 1 was EOL (end-of-life) in June 2020. This means that Magento no longer officially supports the platform, and they issued the very last security patch on June 22, 2020. Since then, there have been multiple Magento websites hacked, ransom-wared, and otherwise exploited by criminals who are all too aware of the vulnerability of Magento 1 sites that remain in the wild. Please read Online store hacked in largest campaign to date for evidence of this occurring already.
If you are starting a new Ecommerce business or thinking about migrating from an older Ecommerce site you aren’t happy with anymore, then you will of course have to make a profound decision: what software is going to run this new (or new and improved) shopping experience for your eager customers?
Some of the big players would be: Shopify, Squarespace (with their Ecommerce plugins), BigCommerce, Wordpress + WooCommerce, etc., the list goes on and on (and if you have an ERP system, your ERP system may even have some kind of shopping front-end). And you may have heard of a very popular choice, Magento (current version 2.4.2 as of this writing). You may have already done your homework and found out that Magento 2 is a complete Ecommerce solution, with hundreds of popular extensions to fit a myriad of use-cases, with core features that handle product management, to inventory, to complete order/invoicing/shipping flow (and that’s just the core features!)
With the new year comes the opportunity for a renewed and better you. So too is the opportunity for a new and better WordPress website. Use the following as a checklist for the new year (or anytime) to ensure your website is in tip-top shape.
APIs are everywhere. Their growth since their inception in software development decades ago has now become exponential. They are an essential tool for modern web developers to build powerful web applications. They are so prevalent that now usage has bled into other non-development business scenarios like marketing and data analytics. A popular aggregator for API services is Programmable Web, where currently there are over 20,000 unique API tools, and that number is growing faster and faster every day.
There’s no way around it, we are visual creatures. That means an image on your WordPress site can communicate a thousand times more effectively in a moment than a paragraph of text. And we’re assuming that the viewer even took the time to read that paragraph. Why do we love images so much? Why do … Read more
Getting a large amount of content, data, images and files into WordPress can prove time consuming to say the least. Often people do it manually, carefully setting up each post and page, copy and pasting each bit of content into its new location, and then painstakingly uploading all of the media the pages require. This is … Read more