Most businesses and non-profit organizations rely on accurate and timely customer data to grow. Whether it be mailing lists, volunteer information, or customer trends, good data is the difference between success and frustration. In our 16+ years of experience working with clients and their data, we have seen a great variety of methods to obtain … Read more
If you are looking to build a powerhouse eCommerce site, you would certainly do well to harness the power of Magento 2. Built for scalability and custom implementation, with hundreds of marketplace addons ready to architect your site just how you need it, it is no wonder that Magento has risen from the masses to … Read more
In this day and age, quite literally everyone and their grandmother is on social media, including businesses like yours. Having an active social media presence is almost as important as having a website and a lot of consumers will question your legitimacy if that is not the case. Social media marketing can be a great … Read more
Here at Watermelon, we regularly work with Magento (or WordPress) projects starting from the ground up by estimating project costs, implementing Content Management System (CMS) solutions, creating and deploying site designs, and working with product, customer, order, and content data for a variety of eCommerce, membership-driven and boutique web sites. Magento and WooCommerce are favorites … Read more
It seems like every site these days prompts you to sign up for an email newsletter. And it’s no surprise; a newsletter is a great way for you to communicate with your visitors and let them know the latest news, upcoming events, and new offers and promotions. But with so many opportunies online to sign … Read more
Often overlooked for its more exciting design counterparts, typography plays an integral part in creating the tone and overall experience of any successful website. As Oliver Reichenstein so astutely put it, “Web Design is 95% Typography”. So we better pay attention to how to do it well. The Basics Typography is the art and science … Read more
In our first blog post about choosing a web developer, we highlighted the importance of communication and experience. In our last blog post about choosing a web developer, we covered the importance of working with a company that has high technical proficiency and business acumen. In this blog post we will look at what differentiates … Read more
In our last blog post about choosing a web developer, we covered the importance of communication and experience. Making sure that the web developer or web development team you choose is a good match communication wise and has the experience to back up their claims is primordial. In this post we will cover a couple … Read more
In this day and age, choosing a web developer or web development team can be tougher and more frustrating than online dating. Or so I’ve heard… Having been in the web development world since 2002, we have heard more horror stories than we can count! In this series of blog posts we will attempt to share … Read more
As the digital landscape evolves, so does the sophistication of cyber threats, especially during peak times like the holiday season when e-commerce activity surges. One of the most common yet underestimated threats is weak passwords, which can serve as easy gateways for hackers into your WordPress site. The Challenge of Creating Strong Passwords Creating a … Read more