What are UX & UI? And why are they important for WordPress and Magento websites?

What is UX design?

UX comes from User Experience. In simple words it is the way in which people interact with a website. The goal of UX design is to make sure that the user has a positive and intuitive experience when using a product or service. A positive user experience can lead to higher engagement, increased customer satisfaction, and improved conversion rates.

Fact: The term “UX” was first coined by Don Norman in 1993 when he wrote “The Design of Everyday Things”.

What is UI design?

UI stands for User Interface. It is the presentation of a system to the user. It is made up of what appears on a screen (what you can see) and what isn’t (what you can’t). There are two types of interfaces that people interact with: Graphical User Interface (GUI) and Command Line Interface (CLI). GUI is the most common type of interface for people to use because it is easier to use than CLI. A GUI depends on buttons, icons, and other graphics that allow you to interact with a system while CLI relies on text inputs to perform the operating system functions.

Fact: The term “user-interface” came into existence in the 1960s. It was coined by Doug Englebart and his team at Stanford Research Institute (SRI).

Importance of UX/UI Design

Whether you website has good UX/UI can make or break your product! It can be used to communicate a company’s values and culture to its customers. A good UX/UI design will have proper navigation, a clear information hierarchy, and intuitive interaction improving the user’s final experience by making websites more intuitive and easy to use.

Who benefits from UX/UI Design?

UX/UI design is not just for the end-user. It benefits the company as well. They can improve their products and services by making them more accessible and visually appealing to their customers. Leading to more sales which will result in an increase in revenue for the company as well as higher profits.

Why is it important for WordPress & Magento users?

When you are choosing or designing a theme for your website there are many options to choose from, and this is also the case when choosing a plugin to add new functionality to your site. It’s particularly important for WordPress & Magento users who have such a wide range of options for plugins and templates to make sure you choose something that is easy to use, easy to improve, and fully responsive. This is true not only for the front facing aspect of the theme or plugin, but also for the backend where you as the website owner will be managing configuration and content. Well designed UX/UI will help the users feel comfortable while using the ultimate product and make it easier for them to find what they are looking for as well as make it easier for you as the site owner to manage the details.

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