One of the great features of WordPress is that the content (data) and presentation (look and feel) are separated, making it relatively easy to change the ‘skin’ of your website without making any changes to the content you already have in place. While all of the content for your site is stored in the WordPress database, the part of your WordPress website that controls the look and feel is called the theme.
Custom Design or Pre-made
For your WordPress theme you’ve always had two choices: custom design or a pre-made theme. WordPress has always had a selection of pre-made themes available for free or low cost created and maintained by the developer community. Initially, these were very basic and your choices were few, resulting in a ‘cookie cutter’ experience for your users with limited ability to customize the appearance of the site. It was a good option if you were on a very tight budget as you wouldn’t have to pay for the design and development of a custom theme, but you’d be getting a rather ‘blah’ product as a result.
Times Have Changed: Premium WordPress Themes
Premium Theme Advantages
- Cost savings vs. designing and building a custom theme.
- Many thousands of choices in various categories.
- Typically well built, modern, and supported.
- Customization options available, including color, font, layout, sidebars, etc.
- Further customization beyond settings can be made by a skilled development team.
Premium Theme Disadvantages
- Limited customization options out of the box, and depending on how rigid the ‘bones’ of the theme are, it may be time consuming to make further modifications through the code.
- Not all themes are created equal – sometimes a theme that looks good in the demo, turns out to be less flexible and well built in real life.
- If the theme author stops maintaining it, compatibility or security issues could come up over time.
- Other websites will be using the same theme, giving your site less of a truly unique look.
- Foregoing the design process makes it more difficult to identify your specific business needs and how to use your website to accomplish your goals.
Premium Theme Repositories
Here is just a sampling of some of the WordPress theme repositories and vendors we’ve worked with.
- Woothemes: https://www.woothemes.com/
- Template Monster: http://www.templatemonster.com/
- Premiumwp: http://www.premiumwp.com/
- Themeforest: http://themeforest.net/
- Mojo: https://www.mojomarketplace.com/themes/wordpress/
- Elegant Themes: http://www.elegantthemes.com/
- Simple Themes: https://www.simplethemes.com/wordpress-themes
Custom WordPress Theme
Custom Theme Advantages
- You will be getting exactly what you want with no compromises.
- Spending time in the design process helps identify your specific business needs and how to use your website to meet your goals.
- If built on a well supported platform or parent theme, your theme will be easy to maintain and stay up to date with the latest WordPress updates.
- Future customization or changes to the theme can be done at any time.
- You’ll have a 100% unique website.
Custom Theme Disadvantages
- Higher cost vs. using a premium theme.
- If poorly built and/or not maintained by the developer, compatibility or security issues could arise.
Flexibility
So which option should you choose for your new or outdated website? It’s a personal choice that comes down to both budget and business needs, but the good news is that once you have a WordPress site, you can always choose to change your theme without affecting your content.
As the product offerings have improved, we have been building more websites for budget limited clients using premium themes than in the past. Still, there is never any substitute for a fully custom solution, and we have a talented design team to help you identify and apply your unique business needs to your website. Drop us a line using the form to the right, and we’ll be happy to meet with you to discuss the pros and cons of each option, and help determine which is the best fit for your organization.