Maximizing your WordPress or Magento store’s performance involves more than just attractive web design and a robust product catalog. Implementing strategic SEO enhancements on your WordPress platform can significantly boost your site’s visibility, drive more traffic, and increase sales. Here’s how you can optimize your eCommerce site using proven WordPress SEO strategies. Optimize Your Product … Read more
If you are involved in an organization that routinely hosts events and meetings, WordPress can make managing these events a breeze through the use of plugins such as WordPress Events Manager and Event Espresso. Forget about coordinating trips via tedious and confusing emails or selling tickets through awkward third party applications and take control of … Read more
Forms. They are the worker bees of the internet. They allow your visitors to communicate with you. They turn that computer screen into a conversation with you and your company instead of just a spectator event. So knowing what makes forms tick is important. This blog post is all about some of the more interesting … Read more
Managing an ecommerce shop requires staying current on a variety of topics. Sometimes it can be overwhelming to stay up to date on orders, stock, questions, comments, security, and content management. With the help of useful tools built for your ecommerce system, you can setup your website to make important data more accessible. With some … Read more
A couple of weeks ago Paul, Clint, and I attended WordCamp in San Fransisco. WordCamps are held all over the world, but the annual one in San Fransisco is the big convention where WordPress experts and enthusiasts (okay, nerds) all get together to talk about new and exciting features of WordPress and the web in … Read more
Note: this post has a more recent incarnation complete with our learning and new adventures with Magento vs. WooCommerce Magento vs WooCommerce? For many, the first important decision when building an e-commerce site is determining which platform to use. There are numerous platforms and services available, but from our experience (and we have a lot … Read more
There’s an online marketing joke, “A SEO writer walks into a bar, bars, pub, public house, drinks, beer, wine, liquor…” Fortunately, those days are almost over. Google is constantly trying to improve their search results with updates to their search algorithm. With each change, online marketers are forced to adapt their tactics. There are two … Read more
No matter what your business, having a blog on your website and actively blogging is one of the best things you can do for Search Engine Optimization (SEO) and to help build your brand. We love the flexibility and ease of implementation that WordPress offers as a blogging platform (did you know that you can … Read more
Some facts about e-commerce are less obvious than others. Many newer e-commerce operators would be surprised, for instance, that how to charge for shipping is one of the most important questions for an e-commerce store. It can be the difference, in fact, between an e-commerce site that is profitable and one that is not. Conversion … Read more
In today’s digital landscape, website security has become a paramount concern for businesses and individuals alike. With WordPress powering over 40% of all websites globally, ensuring the security of your WordPress site is more critical than ever. High-profile security breaches like Heartbleed and various Zero-Day vulnerabilities serve as stark reminders of the potential risks lurking … Read more