What Are WordPress Plugins?

The purpose of a Content Management System, such as WordPress, is to give users the ability to build a custom website without needing to program it from scratch. WordPress itself provides a foundation of basic functionality for a simple site (user management, basic pages, a blog, comments, etc.), and a theme provides the look of … Read more

UX Laws that can Improve Your WordPress Site’s Overall User Experience

As the world becomes more screen focused, the amount of energy put into crafting a smart and thoughtful user experience becomes more important. The overall User Experience (UX) is the design of the information organization and architecture, and the User Interface (UI) is the visual elements and design. There are many UX design principles that … Read more

WordPress and Salesforce Integration

WordPress Salesforce Integration Portland

Salesforce is the leading customer relationship management (CRM) platform for businesses and non-profits and WordPress is the leading content management system (CMS) in the world, so it only makes sense to leverage the power of both of these outstanding platforms together by using your website to collect and manage incoming customer sales leads.  There are a number of different methods to achieve this.

The Gutenberg Controversy – A New WordPress Editor

The WordPress Editor Controversy “I fear that we’re on the cusp of a disaster that will forever fragment the WordPress community and start the slow decline of WordPress as the content management system of choice.” –Scott Bowler Remember Gutenberg? It’s the new editor for WordPress, slated to be integrated into version 5.0 (currently 4.9.8). Gutenberg … Read more

Engage Visitors with Gravity Forms for WordPress

Gravity Forms

At some point you will want to capture information from your audience if you have a WordPress site. This can be as simple as a contact form or as complex as a recurring donation form. Organizing them can be difficult as these various functions have often required a variety of plugins or custom coding to … Read more

Using the Eye’s Scanning Patterns on the Design of Your WordPress Site

Recent studies show that people are more likely to scan your WordPress site rather than going through each block of content one at a time. Thankfully, there are ways in which good design can use the eye’s natural scanning patterns to guide them to the most important elements. A 200 site study has found noticeable … Read more

Synchronize WordPress User Data

There are a lot of scenarios where you might find yourself wanting to synchronize WordPress user data with an outside source. You might have a database of employees and any time a change is made to their contact information or position in your organization, you’d like those changes to be applied to your company’s website. Or perhaps … Read more

WooCommerce Customer Engagement

Website visits and WooCommerce customer engagement are without a doubt essential for your growing your business.  But blanket email blasts and re-marketing campaigns are only part of the solution. You can’t be certain your email blast will be relatable to every member of your segmented email marketing list.  Advertisement campaigns and user tracking help, but … Read more

WordPress Maintenance – The devil is in the details

By now everybody knows that their WordPress website needs maintenance. Like almost everything associated with tech, websites and their components are constantly changing, being modified and upgraded to fit the latest trends and technological advances. Having regular WordPress maintenance on your site is important for all the obvious reasons: core updates, plugin updates, error log … Read more