How We Saved a Client $1,000/Month by Fixing Their WordPress Theme and Optimizing Hosting Costs

WordPress hosting optimization

Is Poor WordPress Optimization Biting into Your Profit Margin? WordPress is a versatile platform. It powers over 40% of all websites on the globe! However, if it’s not optimized correctly, it can lead to excessive hosting costs and slow load times. Not only does this frustrate users and search engines, but it also enriches your … Read more

Is LiteSpeed Cache the Best for WordPress?

litespeed web server for wordpress

In the world of web servers, three names dominate the conversation: LiteSpeed, Apache, and Nginx. If you’ve been diving into the world of WordPress speed optimization, you’ve likely heard that LiteSpeed is the way to go. But is LiteSpeed really the best option? To answer this, let’s compare LiteSpeed with the two other major players—Apache … Read more

Why WordPress is the Best Choice for Small Business Owners

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In the vast landscape of website builders, WordPress stands out as the undisputed choice for small business owners looking to establish and grow their online presence. While platforms like Squarespace and Wix offer user-friendly interfaces and quick setups, WordPress proves its superiority across several critical factors. Flexibility and Customization WordPress, as an open-source platform, offers … Read more

Stripe vs Braintree vs PayPal: Choosing the Right Payment Processor for Your WordPress Site

Stripe vs Braintree vs PayPal: Choosing the Right Payment Processor for Your WordPress Site At Watermelon, we’ve implemented a wide range of payment solutions for our WooCommerce clients. Our clients range from growing eCommerce startups to large enterprise platforms. Three names consistently come up in the conversation: Stripe, Braintree, and PayPal. Each of these payment … Read more

Master DKIM, SPF & DMARC for WordPress Email Deliverability

email deliverability happiness

For WordPress website owners, ensuring that website emails as well as off-website emails reach their intended recipients is crucial for maintaining engagement and reputation. This brief guide covers essential email authentication technologies—DKIM, SPF, DMARC, and SMTP—that are essential to ensuring that your emails are accepted by their intended recipients. Essential Email Authentication Protocols DKIM (DomainKeys … Read more