If you are involved in an organization that routinely hosts events and meetings, WordPress can make managing these events a breeze through the use of plugins such as WordPress Events Manager and Event Espresso. Forget about coordinating trips via tedious and confusing emails or selling tickets through awkward third party applications and take control of … Read more
The Search Engine Said What? For anyone touching a website on a regular basis, whether it be blogging, updating a product, or changing a picture on the home page, there eventually comes a time when someone says, “SEO” and you realize that you need to know a thing or two about this popular acronym for … Read more
Managing an ecommerce shop requires staying current on a variety of topics. Sometimes it can be overwhelming to stay up to date on orders, stock, questions, comments, security, and content management. With the help of useful tools built for your ecommerce system, you can setup your website to make important data more accessible. With some … Read more
One of the most important things a business can do to improve is listen to customer feedback. Instead of waiting for the occasional compliment or customer complaint, you can be pro-active and add more communication channels to facilitate feedback. Here are five of our favorite ways that customers can get in touch online. 1) Forums … Read more
Search engine rankings are difficult to change. And the search engine big daddies (read: Google, Bing, and Yahoo) want to keep it this way. Relevant search placement is a figurative holy grail in the world of web visibility. Why do they make it so hard to advance up the ranks? Well they don’t. Not exactly. … Read more
Search engine optimization can be so tricky. If you’re trying to educate yourself, you will read lots of different things from different people. That’s why we share only SEO knowledge that we’ve gained through direct experience. Enhancing your website’s performance with a landing page falls into that category of search engine optimization. Instead of a … Read more
There’s an online marketing joke, “A SEO writer walks into a bar, bars, pub, public house, drinks, beer, wine, liquor…” Fortunately, those days are almost over. Google is constantly trying to improve their search results with updates to their search algorithm. With each change, online marketers are forced to adapt their tactics. There are two … Read more
In what seems like it should be viral marketing for the next James Bond movie, we’ve seen Heartbleed and Zero Day. The past couple of months have had some severe reminders that website security in general – and WordPress website security specifically for more than 19% of websites – is more important than ever. Earlier … Read more
Magento is fast becoming an industry leader in open source ecommerce. Its native ability to administer multiple stores from a common backend and powerful built in features makes it a popular choice for medium and large scale businesses. However, the gain in power comes at a substantial price: performance. Magento’s complexity requires a great deal … Read more
Structured data is a new tool for the search engine optimization web developer, and something that you absolutely need to be using in order to keep your site at the top of search engine results. There are three main kinds of structured data available for use: microdata, microformats, and RDFa. Since microdata is the structured … Read more