When it comes to your WordPress blog, regularly posting high quality SEO content plays an important role in ranking and popularity. But is there a more specific guideline on how often you should update your blog for optimal results? I’ve tracked down some data on the connection between posting frequency and web traffic that can … Read more
Search engine optimization is, putting it mildly, complicated. There are countless different factors that Google, Bing, and others take into account to determine which website or page to serve up for any given keyword, including your location, how quickly your page loads, and how the sites are coded. That being the case, one of the … Read more
There is no better way to promote your products or services to potential customers than with engaging video content. Conversely, there is no better way to frustrate and send that potential customer elsewhere than to present them with a broken or buffering video, or simply a very slow loading website due to video content. So … Read more
Social media networks are driving more and more traffic to websites each year, and they don’t show any signs of slowing down. Social traffic has quickly become a serious competitor to organic search traffic, and many writers around the web have taken notice. However, writing social content is a whole different ball game than writing … Read more
Images are indispensable rich media for a website, no matter the content: news, eCommerce, blogging, social networking, etc. Unfortunately, today’s standards of site speed and search engine ranking prioritize load times alongside quality content. And if you have to compete with another content provider, but your site load speed is abysmal, search engines will punish … Read more
WordPress is the most powerful and flexible content management system available, but to be sure you are reaching your target audience, it is also important that you have an active social media campaign where you present your content. Sites like Facebook, Twitter, LinkedIn, YouTube, Google+, and Instagram are powerhouses when it comes to building your … Read more
Keyword optimization is an important aspect of SEO. Knowing which terms to target and how to target them is a fundamental part of any content strategy. This post is going to break down the basics behind finding and utilizing specific search terms in your site content to boost your search engine rankings. Finding Keywords Whether … Read more
Your website or e-commerce catalog has a lot of data. But your search engine results may suffer from being yet another link in a sea of competitor links. Elevating your results to stand out in the crowd is a great way to drive more business, and rich snippets can help your results shine. Website designers … Read more
Google is often the ‘bar’ set for how well a website is doing. Top search results for a given search term are highly valued and sought after by website owners. Higher visibility means greater search traffic to your website, and in turn, more conversions and sales (if you are an ecommerce vendor.) And while most … Read more
WordPress is an often overlooked aspect of web design. So much effort and planning goes into creating a visually pleasant experience for our human users that we forget that web crawlers care about actual content rather than presentation. While SEO may seem daunting, implementing it is easier than one might think. Increasing your rankings with … Read more