A conversion is when a person visiting an online store takes a specific action that the store owner wants. After all, what’s the point of having an online store if it doesn’t help accomplish the store owner’s goals?
Optimizing conversions is clearly necessary for any e-commerce business, but with countless strategies to choose from, how do you know which ones truly work? Well, we like to look at the data. Here’s a look at six conversion strategies you can track and analyze to pinpoint what drives sales, along with metrics to quantify their impact, supported by industry data.
1. Implement a Free Shipping Threshold
Offering free shipping at a certain order amount incentivizes customers to add more to their carts, increasing your average order value (AOV). Setting a threshold just above your current AOV can encourage customers to spend more to qualify.
- Impact: A study on free shipping by Wharton found that free shipping offers can increase order sizes by approximately 10% on average and up to 35% for the most responsive customer segment.
- Example Metric: Track your AOV before and after introducing the threshold to measure impact. Let us know if you need help setting this up.
Learn more about preparing your WooCommerce store for various functionalities, including WooCommerce shipping methods.
2. Exit-Intent Popups with Special Offers
Capture potential customers just as they’re about to leave by displaying an exit-intent popup with a targeted offer, such as a small discount or a low-cost product. This strategy is intended to help recover abandoning users and drive conversions.
- Impact: Case studies have shown that exit-intent popups can recover 10-15% of abandoning users.
- Example Metric: Track abandoned cart recovery rates in Google Analytics to see what percentage of users convert after engaging with exit popups.
Check out our blog post on enhancing your WooCommerce store’s performance.
3. One-Click Checkout
A streamlined checkout process reduces cart abandonment rates and simplifies the buying journey. Offering a one-click checkout option removes barriers to completing purchases, particularly for repeat customers.
- Impact: Implementing a one-click checkout can reduce cart abandonment rates by up to 20%. Source: Hotjar
- Example Metric: Monitor your cart abandonment rate before and after implementing one-click checkout to assess effectiveness.
Check out our blog post on optimizing your WooCommerce store.
4. Trust Badges and Transparent Policies
Trust is everything in business, no? Trust badges, secure checkout indicators, and transparent return policies build credibility with potential customers and help to reduce abandonment. Clearly displaying policies about returns, shipping, and data security throughout your site reassures buyers.
- Impact: Displaying trust badges can increase conversions by up to 42%.
Source: The Good - Example Metric: Compare conversion rates before and after adding trust badges to your site.
See this blog post for guidance on preparing your WooCommerce store for collecting sales tax, which can also enhance transparency.
5. Live Chat Support
Providing real-time support with live chat gives customers answers when they need them most, increasing the likelihood they’ll complete their purchase. This is especially effective for higher-value products or complex items, where customers might have specific questions.
- Impact: Live chat can increase conversion rates by 10-15%. Source: Databox
- Example Metric: Track conversion rates before and after implementing live chat support to evaluate its impact.
Read our blog post on enhancing customer experience.
6. Personalized Email Marketing (Abandoned Cart and Post-Purchase Emails)
Recover lost sales with automated emails targeting customers who abandoned their carts, offering them a small incentive to complete their purchase. Personalized post-purchase emails can also encourage repeat purchases and build customer loyalty.
- Impact: Abandoned cart emails can recover up to 20% of lost sales. Source: Klaviyo
- Example Metric: Measure the percentage of recovered sales attributed to abandoned cart emails.
Learn more about integrating forms and products to enhance customer engagement.
We like to rely on data and proven techniques for improving your e-commerce store. Want to chat about your store? Drop us a line!