Some facts about e-commerce are less obvious than others. Many newer e-commerce operators would be surprised, for instance, that how to charge for shipping is one of the most important questions for an e-commerce store. It can be the difference, in fact, between an e-commerce site that is profitable and one that is not. Conversion … Read more
In what seems like it should be viral marketing for the next James Bond movie, we’ve seen Heartbleed and Zero Day. The past couple of months have had some severe reminders that website security in general – and WordPress website security specifically for more than 19% of websites – is more important than ever. Earlier … Read more
Question: We have a small membership that uses our website regularly. They currently pay us by sending in a check or credit card annually, and we process those payments as part of the membership. We have content that we’d like to make available to members only, and we see some possibilities for different levels of … Read more
Structured data is a new tool for the search engine optimization web developer, and something that you absolutely need to be using in order to keep your site at the top of search engine results. There are three main kinds of structured data available for use: microdata, microformats, and RDFa. Since microdata is the structured … Read more
A state-of-the-art website equipped with cutting-edge SEO and functionality can be rendered useless if it falls victim to hackers. Such breaches not only create operational headaches but can also cause irreversible damage to your business’s reputation. This is particularly critical for ecommerce platforms, where a security compromise can result in losing customers permanently. Proactive Security … Read more
WordPress is the most popular content management system in the world, and that means that there is a universe (more than 26,000 of them) of plugins developed for the platform. Here are five that we recommend to our clients and use often. Events Manager Events Manager is a full featured solution for managing events and … Read more
Conversion rates. If you are a seasoned ecommerce entrepreneur, you know them well. On an e-commerce site, in its simplest form, conversion rate means “how often do people buy from your store instead of just visiting it”. This list will give you one or two (or eleven) ways to increase your e-commerce conversion rate: Charging … Read more