Portland web design agency operating nationwide

Watermelon Web Works has been designing high quality websites in Portland, Oregon since 2002.

What we have learned is that there are a few primary areas of focus to any good web design.

Websites should be easy to use

One of the most important aspects to a website is that it is highlyusable. If you have the prettiest website design and it is difficult or frustrating for users, you’ve lost the game before they ever get a chance to understand how amazing your business is. We have studied on this concept for many years. Website usability is often our top priority when designing a new website.

Websites should always accomplish business goals

At the end of the fiscal quarter, we don’t want you to have a website bill and nothing to show for it on the other side of the balance sheet. Our project management process ensures that the websites we design are consistently good, in fact, at chalking up some serious points in the assets column. That’s why our first conversation with you is often centered more around business goals than it is around color, design trends and other important concepts in design. Once we have a clear sense of what we want to accomplish in our collaboration with you, we then move on to the various toolboxes that we have to accomplish those goals. Isn’t that really what defines great web design?

Your website serves a specific purpose for visitors

If your website is not useful to its visitors, they generally won’t come back. So we help you to make good decisions about content, structure, and functionality. We measure, measure, measure to be sure that people are using the site the way that it is designed to be used (and if they aren’t, we take the time to understand and correct it).

Finally, yes, of course your website needs to be elegant, professional, and up to the privilege of being your digital face on the internet. People judge you, your organization, the ability of your company to perform its core services, etc. based on your website. We have developed an intimate understanding of this over twenty two years in business.