Magento is one of the most powerful open source e-commerce platforms in use today. According to some reports it has the greatest market share of any Ecommerce system. Like any open source platform, Magento should be kept up to date for both security and performance reasons. However, the complex nature of Magento makes upgrading it … Read more
While we here at Watermelon love working with a variety of Content Management Systems including WordPress for specialized e-commerce solutions, we often want to offer clients the choice of Magento for sites that require a more robust and complex e-commerce configuration. There are many reasons why Magento is a clear leader in the field for … Read more
Note: this post has a more recent incarnation complete with our learning and new adventures with Magento vs. WooCommerce Magento vs WooCommerce? For many, the first important decision when building an e-commerce site is determining which platform to use. There are numerous platforms and services available, but from our experience (and we have a lot … Read more
Conversion rates. If you are a seasoned ecommerce entrepreneur, you know them well. On an e-commerce site, in its simplest form, conversion rate means “how often do people buy from your store instead of just visiting it”. This list will give you one or two (or eleven) ways to increase your e-commerce conversion rate: To … Read more